AC 10284 - the end in view

AC 10284 [2]
Everything that is from the Lord is good and true.
but anything good or true produced by a person
in imitation of it
is neither good nor true.
. . . With person the end in view is himself,
since it constitutes his will and his love;
for what a person loves and wills
he has as his end in view.
All the love in a person that originates in himself
is self-love and a selfish love of the world;
but the love in a person that originates in the Lord
is love towards the neighbor and love to God.
The difference between the two kinds of love
is as great as that between hell and heaven.
Furthermore self-love and a selfish love of the world
reign in hell and constitute hell,
whereas love towards the neighbor and love to the Lord
reign in heaven and constitute heaven.