AE 960b - 'the name of God'

AE 960b [10]
As the Lord's "blood," and likewise "wine," signify the Divine truth that proceeds from Him ... it is said therefore "this is My blood;" and as it is by means of the Divine truth that the Lord is conjoined with the church, it is called "that of the new Testament or the new Covenant."

[14]
Since "the name of God" means that which is from God and which is God, and this is called the Divine truth, and with us the Word, this must not be profaned, because it is in itself Divine and most holy; and it is profaned when its holiness is denied, which is done when it is despised, rejected, and treated contemptuously. When this is done heaven is closed and man is left to hell. For the Word is the only medium of conjunction of heaven with the church; therefore when the Word is cast out of the heart that conjunction is dissolved; and because man is then left to hell he no longer acknowledges any truth of the church.